Online business isn’t just for large corporations, or even just for small businesses
that already have a storefront in the real world and simply want to
supplement their marketability with a Web site.
The Internet is a perfect venue for individuals who want to start their own
business, who like using computers, and who believe that cyberspace is the
place to do it. You don’t need much money to get started, after all. If you
already have a computer and an Internet connection and can create your
own Web pages (which this book will help you with), making the move to
your own business Web site may cost only $100 or less. After you’re online,
the overhead is pretty reasonable, too: You may pay only $10 to $75 per
month to a Web hosting service to keep your site online.
With each month that goes by, the number of Internet users increases exponentially.
To be precise, in early 2004 Neilsen//NetRatings released data indicating
that more than 74 percent of the U.S. population had access to the Internet at
home. The Pew Internet & American Life Project reported that 39 percent of
adults who surf the Internet do so with a broadband connection. We have now
reached that critical mass where most people are using the Internet regularly
for everyday shopping and other financial activities. The Internet is already
becoming a powerhouse for small businesses.
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