Electronic distribution channels, such as the World Wide Web, mobile
terminals, and digital television, have provided new opportunities for the
retailing industry by providing consumers with alternative channels with
which to buy goods and services. In order to better understand the
implications of multi-channel access on electronic retailing, we will highlight
the steps of the consumer decision-making process that rely the most on
multi-channel access technologies (e.g., information search, comparison
of alternatives, purchasing, and paying), describe the different channels,
and use segmented groups of Finnish consumers to build sample consumer
preference profiles, upon which new services can be developed.
Mediafire
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