Building on the personal empowerment and liberation
that the Internet offers, consumers are
actively connecting with each other and talking
about everything from cars and health to scrapbooking
techniques and pool chemicals. In the
process, they are either reinforcing marketing
efforts or beating marketers at their own game
by directly sharing their own experiences and
thoughts on the Social Web.
In Part I, you’ll gain an understanding of not
only the growing consumer attraction to social
media but also the causes of consumer frustration
with traditional media. These trends — each significant
in their own right — amplify each other
when combined. I’ll end with a working definition
of social media and a framework to understand
how to apply social media to your business or
organization.
Mediafire
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