Anthony Borelli made the move from corporate employee to
self-employed affiliate marketer in late 2004. He was initially
attracted to this form of online business, which involves the
placement of ads on behalf of online businesses such as Amazon,
eBay, and Barnes & Noble, because it requires very little in startup
costs and offers the added advantage of working with already
established, successful e-businesses.
He joined several companies’ affiliate programs and immediately
began paying for and placing ads on their behalf with
Google and other well-traveled search engines. By carefully
selecting the right keywords, judiciously placing bids on these
keywords, and tailoring his ads to induce results, he began to
make thousands, and eventually tens of thousands, of dollars
each month in resulting commissions. (His highest monthly
check from affiliate advertising: $255,000.) In his first full year of
business, he made over $1 million on Google as a search marketer
and affiliate advertiser. He has acquired vast experience in composing
ads, evaluating results, and maximizing profits, and he is
eager to lead other entrepreneurs to the same kind of success.
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