Publisher: Pa,.ckt Publi.shing 2011 | 464 Pages | ISBN: 1849512264 | PDF | 8 MB
CiviCRM is a web-based, open source CRM system, designed specifically
to meet the needs of advocacy, non-profit and non-governmental
organizations. Elected officials, professional/trade associations,
political campaigns and parties, government agencies, and other similar
organizations are among its growing number of enthusiastic users. This
book shows you how to harness CiviCRM’s impressive array of
possibilities as you develop and execute performance-critical CRM
strategies.
This book will help you become familiar with the structure and main
functions of CiviCRM. It will guide you in developing and successfully
implementing a CRM strategy for your organization using detailed
explanations and practical examples.
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