Is it hypnosis? Seduction? Simple amnesia? Don’t let dot-com technobabble
dazzle you into forgetting every business lesson you learned the hard way.
You know there are no magic marketing bullets offline; there aren’t any online
either. You know that you build a customer list slowly, experimenting with a
variety of techniques until word-of-mouth marketing kicks in. You want to be
successful online? Then approach the Web the same way you approach your
offline business — with an awareness of business fundamentals, a combination
of marketing techniques, and an indelible focus on your customers
Mediafire
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