Whatever the job name or description, this book is for people who are
involved with managing projects of all sizes related to Web site
maintenance and evolution. The book is written assuming that the
projects are being done in house, but all of the principles, practices,
and processes are the same if you are a freelance consultant, a Web
agency, or any other contracted third party. The following sorts of
roles will find the book relevant: Production: project managers,
producers, Web managers, Webmasters, production managers, quality
control, testers, developers, designers Editorial: editors,
copywriters, content contributors/administrators Commercial and
marketing: e-commerce managers, marketing managers, business analysts,
market researchers Customer service: eCRM/customer service managers
Specialists: usability engineers, information architects, management
information services specialists, data analysts This book is aimed at
both the generalists who need to understand, tackle, and manage a range
of specific issues and at the specialists who want to understand how
their areas of expertise fit into the wider picture and what else is
going on around them.
Mediafire
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