I’m talking about Second Life, the virtual platform launched by
San Francisco–based Linden Lab in 2003 to the acclaim of computer
geeks around the world but to little notice by the rest of us.
What a difference a few years make. Second Life has become
the darling of every mainstream news organization in the United
States, with BusinessWeek describing the head of IBM as “gleeful”
over it, Fortune giving it the best backhanded compliment it could
think of by declaring it “not overhyped,” USA Today touting it as the
hot place for marketers today, and just about every business publication
in the United States, including Forbes, the Christian Science
Monitor, and Information Week, competing in a war of adjectives to
describe it. And Reuters has assigned a correspondent to cover it
full time.
Mediafire
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