Many have argued that the introduction of the internet into business
practices renders the old rules of strategy and competitive advantage
obsolete. According to Harvard Business School professor
Michael Porter, the opposite is true: ‘The only way [for companies to
be more profitable than the average performer] is by achieving a
sustainable competitive edge – by operating at a lower cost, by
commanding a premium price, or by doing both.’
The internet tends to weaken industry profitability without providing
proprietary operational advantages, it is therefore more important
than ever for companies to distinguish themselves through strategy.
The winners will be those that view the internet as a complement to,
not a cannibal of, traditional ways of competing.
Mediafire
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