Praeger | 2007 | ISBN: 0275994988 | 200 pages | PDF | 1,2 MB
Entrepreneurs—and entrepreneurial
companies—live or die by the quality of their plans and proposals.
Whether it's to get funding for a new product line or business from a
client, writing hard-hitting prose that answers essential questions and
makes specific requests is an indispensable skill. Entrepreneur, ad
man, and writing teacher Dennis Chambers shows how entrepreneurs can
persuade people, through skillful writing, to pony up capital or
contracts. This ability—which can be learned—is rare in today's
media-saturated world. But it counts more than ever if an entrepreneur
wants to make it over the magical five-year hump and on into lasting
business success. Numerous examples and exercises ensure that
entrepreneurs understand how the writing game is played—and that they
play it well.
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