Companies like Procter & Gamble, General Motors, and McDonald’s spend
more on advertising each year than the average small to mid-size business
could ever hope to gross in a lifetime. No one knows (and the companies
aren’t telling) what their advertising budget to gross income ratios
actually are, but you can bet they’re high. These companies have spent a
king’s ransom to successfully position their products to be top-of-mind with
the entire buying public — and it costs them a yearly fortune to maintain this
branding of their products. (For more on branding, check out Branding For
Dummies by Bill Chiaravalle and Barbara Schenck [Wiley].) If one of these big
company’s products begins to slip in overall sales, it throws $25 million in
extra advertising funds at the problem without a second thought. The total
amounts of their ad funds are simply astounding — for example, Coca-Cola
spent $2.5 billion on advertising worldwide in 2005.
Mediafire
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