eBay started out as a pure online auction site; every transaction was
conducted via the online auction format. While a majority of eBay's
sales still come from online auctions, a growing percentage of
transactions come from fixed-price sales, made from the eBay site
itself or from the associated eBay Stores and Half.com websites.
There's something for everyoneif you like the bidding game, the online
auction format is for you; if you want your merchandise immediately,
without the risk of losing an auction, then the various fixed-price
formats may be to your liking. Here's a quick overview of the different
ways to buy and sell on eBay:
Online auctions, where the seller establishes a starting price and
interested buyers bid higher and higher until the end of the auction,
when the highest bidder wins.
Buy It Now, which supplements the normal auction process; when a seller
establishes a Buy It Now price (in addition to the normal auction
starting price), a buyer can end the auction early by paying the fixed
price.
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