Marketing with Twitterby Chris Rowe
Twitter
works for marketers for a couple of reasons. The first and most
important one is that Twitter is different from a lot of other
marketing techniques. It really is all about making connections and
creating relationships. Yes, it sounds impossible to believe that
communicating in short little bursts can actually foster real
relationships, but it happens. The second reason that Twitter works can
perhaps be attributed to the real-time interaction that is possible
when you use it.
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