Technology gives us tools to almost unlimited possibilities. So, to
assert and maintain its competitiveness, the question now must be asked
is more: "Do we have the technology to implement such a project?" but
rather: "how to get all the benefits of technology?" or better: "Now
that everything is possible, what new project must be conceived?". Now
is therefore the ability of everyone to imagine that becomes the driving
force behind the company.
If, by optimizing the management of technology and that of the imaginary, the Technology Management addresses this reversal of perspective, the company can no longer rely on its traditional modes of organization to achieve its implementation. Therefore, to fully integrate into the logic of the business this capability to mobilize and manage the imagination of men and women and for finding resources for creativity and innovation to ensure its sustainability, it must pass through a reconstruction conventional managerial approaches.
If, by optimizing the management of technology and that of the imaginary, the Technology Management addresses this reversal of perspective, the company can no longer rely on its traditional modes of organization to achieve its implementation. Therefore, to fully integrate into the logic of the business this capability to mobilize and manage the imagination of men and women and for finding resources for creativity and innovation to ensure its sustainability, it must pass through a reconstruction conventional managerial approaches.
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